news and views for digital marketers

Did you guess Google? Well you are WRONG. The correct answer is FACEBOOK! It gets better..

Ben Parr, Mashable.com,  wrote a great review of  some new research released today:

The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment.

New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink. What’s more interesting, though, is just how much more time we spend on the world’s largest social network today than we did six months ago.  Read Full Article.

Highlights:

• Incredible Growth: Back in June 2009, Nielsen estimated that the average U.S. user spent four hours and 39 minutes on Facebook per month. That’s about 9.3 minutes per day in a 30-day month. In August, that number rose to five hours and 46 minutes, or 11.5 minutes per day.  In January 2010, though, the amount of time the average person spent on Facebook jumped to more than seven hours. Each American Facebook user spent an average of 421 minutes on Facebook per month, which amounts to more than 14 minutes per day.
• Users spend more time on Facebook than the competitors – COMBINED: Even if you lump together the time spent on Google (1:23), Yahoo (2:09), YouTube (1:02), Microsoft/Bing (1:35) Wikipedia (0:15), and Amazon (0:22), it still doesn’t beat Facebook.

How much time are you spending on Facebook per day?  I have to be honest, this seems a little low for me.  I log on daily to check email, review the product pages I manage, review client pages, competitors, and then there’s the personal use…more on that later!