Author Archive
Among the many advantages of online display advertising (banner ads) is its ability to deliver relevant messages to specific targets. However, the range of available online targeting options is HUGE and becoming more and more complex. How do you choose the right targeting mix to meet your advertising goals? Le’ts shed some light on some [ READ MORE ]
Great article from MediaPost.com.. Seeding branded currency into circulation has been done before as an initiative to promote TV shows, city tourism, casinos, banks and financial Web sites. Creative usually consists of a sticker that covers Washington’s face or sits aside it. Space is limited, so copy is short and sweet, often including a URL, [ READ MORE ]
This magazine touts itself as the first bridal pub to use Microsoft Tag, Microsoft’s own barcode technology, alongside editorial content and advertisements. You see something you like – you instantly redeem via phone. I love it. Full Article via MediaPost.com[ READ MORE ]
HPNOTIQ Pioneers Use Of Evite Widget HPNOTIQ, the blue liqueur made of vodka, natural tropical fruit juices and cognac, launched a unique online campaign targeting 21-34 year-old women planning get-togethers. In the process, the company became the first sponsor of a sharable Evite widget, paving the road for a new ad medium for the invitation-sending [ READ MORE ]
How do you boost enrollment at a university in Brazil, a country that’s home to more than 2,000 universities? Offer online enrollment through Facebook, of course. Read Full Article on mediapost.com[ READ MORE ]
Thought this idea was very innovative and included lots of channels – social, search, microsites, and more – in which to promote the overall concept. Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you’re [ READ MORE ]
I thought this was such a creative, fun and compelling promotion. I’m inspired and filing away to use if the right client comes along with a similiar need. Yogi Tea launched an online campaign guaranteed to brighten the day of countless tea lovers. Yogi created a well wishes microsite (http://www.yogiproducts.com/wellwishes) where consumers could send online [ READ MORE ]
On Tuesday, Amazon.com took a step toward making the shopping experience on its Web site more social. For many people, shopping is as much about socializing as it is about buying something — a chance to run into neighbors at the farmers’ market or spend time with a friend at the mall. And people who [ READ MORE ]
Although more consumers are beginning the process online, shoppers still want to see, touch and interact with the products in a physical store prior to purchase. Consumers turn to the online channel for ease of comparison, 61%; breadth of information, 47%; and convenience, 51%, while 62% of consumers admit that the physical stores provide the [ READ MORE ]
I work in a traditional media company in which too many times I see the digital component of an advertising campaign developed AFTER the overall direction has been established. This may be appropriate for some campaigns, but not for all. My company is charging ahead with regard to digital initiatives and this is changing rapidly [ READ MORE ]
