Archive for the ‘ By Industry ’ Category
Great article from MediaPost.com.. Seeding branded currency into circulation has been done before as an initiative to promote TV shows, city tourism, casinos, banks and financial Web sites. Creative usually consists of a sticker that covers Washington’s face or sits aside it. Space is limited, so copy is short and sweet, often including a URL, [ READ MORE ]
Thought this idea was very innovative and included lots of channels – social, search, microsites, and more – in which to promote the overall concept. Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you’re [ READ MORE ]
Ford is one of the most forward thinking brands when it comes to social media. It started with the big Ford Fiesta Social Experiment which generated both traffic and sales and now they are at it again with the Ford Explorer. In a nutshell, Ford is revealing their newest car online…via Facebook and with a [ READ MORE ]
