Archive for the ‘ Mobile ’ Category
This magazine touts itself as the first bridal pub to use Microsoft Tag, Microsoft’s own barcode technology, alongside editorial content and advertisements. You see something you like – you instantly redeem via phone. I love it. Full Article via MediaPost.com[ READ MORE ]
Young mobile population eager to communicate and connect // Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks. “Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social [ READ MORE ]
A recent study by Ground Truth, a mobile measurement firm, revealed that approximately 60% of the time spent on the mobile Internet is spent on social networking sites and apps. Users spent only about 14% of mobile Internet time on portals, the second most popular category. http://www.groundtruth.com/ground-truth-half-of-all-time-spent-on-the-mobile-internet-is-on-social-networking-sites[ READ MORE ]
To maximize effectiveness, mobile messaging and offers must be highly personalized and tightly coordinated across all communications channels, including traditional media, direct mail, email and social media. Mobile touch-points Mobile presents an opportunity to develop an ever-increasing, positive customer relationship experience and encourage loyalty. Let us take a look at some of the touch-points on [ READ MORE ]
Supermarket chain A&P debuts mobile coupons with brand participation – Mobile Commerce Daily So far, redemption rates at 45% compared to 1% for print coupons! Supermarket chain A&P tapped digital incentive and information management company Zavers to offer SMS-based mobile couponing at participating A&P grocery stores. Several national brands have begun using Zavers’ mobile platform [ READ MORE ]
Absolut Vodka has expanded Drinkspiration, a mobile application combining the latest mobile technology with GPS, Twitter and Facebook, to Google’s Android operating system to create buzz among mobile consumers. Drinkspiration is an interactive encyclopedia of recipes that helps users find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound [ READ MORE ]
Back in 1995, boomers were the pioneers of mobile phone usage, exceeding or equaling other age groups’ uptake of the devices, according to the Pew Research Center. Ownership rates have now grown to more than 85% among boomers, the majority using feature phones. But only 55% consider their mobile phone a necessity. Read the Full [ READ MORE ]
Name and city and state of marketer Coldwell Banker, Pittsburgh, PA Name and city and state of agency or marketing services firm Songwhale, Pittsburgh, PA Campaign/program name Songwhale Home Duration October 2009 – present Common short code and keywords used Consumers could text the keyword WHALE to short code 94253 Objective To streamline the process [ READ MORE ]
Name and city and state of marketer Columbia College, Jacksonville, FL Name and city and state of agency or marketing services firm Ballyhoo Mobile Marketing Inc., Jacksonville, FL Campaign/program name SMS Leveraging of Traditional Mediums Duration Three weeks Common short code and keywords used DEGREE to 72239 Objective(s) 1. Generate leads from traditional media (specifically radio), [ READ MORE ]
Article Highlights: It can get extremely expensive to develop mobile marketing applications for different platforms if you don’t do it right Programs like text-to-win campaigns, mobile alerts, and mobile coupons are great places to begin building a mobile strategy Mobile websites are relatively inexpensive to design and can help extend your brand to reach customers [ READ MORE ]
