Archive for the ‘ MultiChannel ’ Category
HPNOTIQ Pioneers Use Of Evite Widget HPNOTIQ, the blue liqueur made of vodka, natural tropical fruit juices and cognac, launched a unique online campaign targeting 21-34 year-old women planning get-togethers. In the process, the company became the first sponsor of a sharable Evite widget, paving the road for a new ad medium for the invitation-sending [ READ MORE ]
RAIN: Shoppers More Likely To Buy On Media Sites June 17, 2010 at 4:27 AM (PT) § Shoppers Trust Media Sites § KURT HANSON‘s RAIN newsletter reports on good news for radio stations looking to continue their web revenue growth. A recent HARRIS INTERACTIVE survey writes that the data “seem to indicate that web users [ READ MORE ]
Radio and the Internet are a powerful combination in today’s marketplace. A newly released report, the 2009 Foundation Research study, shows that 83% of adult respondents say their time with either radio or the ‘Net increased or remained the same in 2008; compared to TV at 76% and print at 79%. Radio continues to perform well [ READ MORE ]
Radio Ad Effectiveness Lab (RAEL) research indicates that advertising recall is dramatically enhanced when Radio and Internet ads are used together as opposed to Internet ads alone. Released at the Radio Advertising Bureau’s (RAB) Management & Leadership Conference, this report shows that unaided recall was 4.5 times higher, and aided recall was more than 2 [ READ MORE ]
To maximize effectiveness, mobile messaging and offers must be highly personalized and tightly coordinated across all communications channels, including traditional media, direct mail, email and social media. Mobile touch-points Mobile presents an opportunity to develop an ever-increasing, positive customer relationship experience and encourage loyalty. Let us take a look at some of the touch-points on [ READ MORE ]
Red Robin is inviting burger lovers to “Answer the Call” with a campaign that capitalizes on the brand’s “Yummm” tagline. The campaign uses mobile, online, television and radio to engage guests and encourage them to try one of Red Robin’s value-priced limited-time offers this spring. Red Robin’s latest limited-time offer menu items being promoted are [ READ MORE ]
