Archive for the ‘ Research ’ Category
Although more consumers are beginning the process online, shoppers still want to see, touch and interact with the products in a physical store prior to purchase. Consumers turn to the online channel for ease of comparison, 61%; breadth of information, 47%; and convenience, 51%, while 62% of consumers admit that the physical stores provide the [ READ MORE ]
RAIN: Shoppers More Likely To Buy On Media Sites June 17, 2010 at 4:27 AM (PT) § Shoppers Trust Media Sites § KURT HANSON‘s RAIN newsletter reports on good news for radio stations looking to continue their web revenue growth. A recent HARRIS INTERACTIVE survey writes that the data “seem to indicate that web users [ READ MORE ]
Internet Can Drive Word of Mouth Even Better Than Television There’s no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline. A recent study from Yahoo on WOM marketing demonstrates that the Internet [ READ MORE ]
Social Media Moms Diced and Sliced According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, labeled in the report as Butterflies and the Audience. The Influencers make up [ READ MORE ]
A recent study by Ground Truth, a mobile measurement firm, revealed that approximately 60% of the time spent on the mobile Internet is spent on social networking sites and apps. Users spent only about 14% of mobile Internet time on portals, the second most popular category. http://www.groundtruth.com/ground-truth-half-of-all-time-spent-on-the-mobile-internet-is-on-social-networking-sites[ READ MORE ]
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. Marketers Engage in Varied Video Tactics When asked which rich media marketing tactics their company is using or plans to use, global marketers favored video tactics by a wide margin. Fifty-five percent of marketers [ READ MORE ]
North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon’s recently released Q4 2009 North America Email Trends and Benchmarks Report. In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was [ READ MORE ]
March 16th, 2010, EMarketer.com Article Highlights Social Friends/Followers are more inclined to buy from brands they are followers of Over 50% of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. 60% of respondents claimed their Facebook fandom increased [ READ MORE ]
Back in 1995, boomers were the pioneers of mobile phone usage, exceeding or equaling other age groups’ uptake of the devices, according to the Pew Research Center. Ownership rates have now grown to more than 85% among boomers, the majority using feature phones. But only 55% consider their mobile phone a necessity. Read the Full [ READ MORE ]
The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Key social media [ READ MORE ]
