Archive for the ‘ Search ’ Category
Thought this idea was very innovative and included lots of channels – social, search, microsites, and more – in which to promote the overall concept. Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you’re [ READ MORE ]
Although more consumers are beginning the process online, shoppers still want to see, touch and interact with the products in a physical store prior to purchase. Consumers turn to the online channel for ease of comparison, 61%; breadth of information, 47%; and convenience, 51%, while 62% of consumers admit that the physical stores provide the [ READ MORE ]